I didn’t expect Sonic Boom to not be on the air today. I certainly didn’t expect to hear that the show will be on hiatus for a month one week after the premiere of its second season.
Two years ago, I shied away from Sonic Boom: Rise of Lyric and Shattered Crystal following their horrendous display of glitches and deafening dialogue on top of a shoddy storyline, but I couldn’t resist watching the TV show on Cartoon Network. I believed that Sonic Boom, along with Adventure Time, Regular Show and Steven Universe, was going to drag Cartoon Network out of its creative hell. Actually, the show would’ve made twice the positive impact on the network’s quality as the other ones mentioned here were not for the 7:30am time slot it was given for Saturday mornings. I used to get of bed that early on the weekends for Sonic X because a decade ago, there weren’t any DVRs to help viewers record programs of their choosing except for TiVO, which I didn’t have at the time. Because 4KidsTV would change the time slot for Sonic X at any time, be it at 8:30am or 10:30am, I got out of bed at 6:30 in the morning to watch the other shows first. Nowadays, kids don’t wake up that early on a Saturday morning anymore because of the high academic and extracurricular demands disrupting their sleep schedules, not to mention their circadian rhythms, making them sleep in until 9:00 or 10:00 on the weekends. Thankfully, their DVRs can record their favorite cartoons if they set it to “Series Recording.”
Then there’s lack of advertising. Cartoon Network promoted Sonic Boom at least a week before it first aired. The second time they advertised the show was in July 2015, when they announced that they would air two weeks worth of new episodes from July 13th to the 24th. They haven’t advertised anything for the current season, which resulted in the 560,000 viewer rating for the season premiere episode “Tommy Thunder: Method Actor.”
I was expecting Sonic Boom to be just as serious as Sonic X, but the humor it took after popular comedy shows like Friends and The Big Bang Theory drew me to the show like a honeybee flying to the most beautiful rose in the park. I hope Cartoon Network places Sonic Boom on to later time slot come December. Until then, I’ll find other comedy shows to release the dopamine I need to survive the rest of the semester.